ADMA welcomes print companies at its 2011 forum

The annual marketing forum hosted by the Australian Direct Marketing Association (ADMA) will have plenty on offer for print services companies. While digital is gaining an ever-more significant presence in the marketing world, according to ADMA’s chief executive Jodie Sangster there are still plenty of opportunities in the direct marketing industry for Aussie print companies whether they come from Slacks Creek in Queensland or Subiaco in Western Australia.

"Print service providers around the country are diversifying their business to provide a full suite of marketing services,” Chief Executive of ADMA Jodie Sangster said.

"ADMA forum provides opportunities for print service providers to upskill their staff to meet the needs of their customers.

"ADMA Forum has always been well attended by people from the print services industry for the education and the networking opportunities."

This year’s forum is entitled 'The Science of Marketing' featuring a packed program of local and international industries speakers all examining the latest trends to hit multi-channel marketing.

ADMA is the country’s foremost marketing industry association boasting membership of a broad range of marketing-led businesses from across Australia. Members benefit from a range of resources including education programs, networking events and representation on regulatory issues affecting the direct marketing industry in Australia.

Printing makes up a major part of direct marketing activities with many companies using direct mail in their marketing campaigns. From catalogue printing to leaflet printing, the print production process is crucial in contributing to a successful campaign.

The Science of Marketing ADMA Forum 2011 will be held from 15 – 18 August 2011 at the Sydney Convention & Exhibition Centre.