Branding sets you apart
September 26, 2011 by Mark
Branding has been defined as the practice of creating a name or design that sets your product apart from the others. Ideally you want people to think of your company when they need a product or a service, or as in the case of cities, a place to do business. Printing companies can help you develop your unique brand by providing you with such promotional services such as business card printing, brochures, flyers and posters.
In attempt to brand their city as the place in Victoria to have fun, Melbourne is currently promoting the Play Melbourne campaign in association with Tourism Victoria. This campaign can only aid Melbourne and surrounding areas such as Broadmeadows in bringing in new business to the community. Part of the branding campaign was a television commercial aimed at showing the possibilities offered by the city. The main idea is to get across the idea that “if you are curious enough to take a chance, you’re bound to discover one of Melbourne’s many treasures".
In order to get the campaign out to the public, the City of Melbourne is using magazine and press advertising, social media, commercials on TV and in the cinema and digital advertising. Seeing how this campaign has been handled and laid out can help businesses in their own branding campaigns. It is important that you advertise in every possible way in order to get your brand known to the public. This also includes direct mailings of brochures and flyers featuring your unique logo, provided by your local printing company.