Take no chances with catalogue printing
Catalogue printing can be a fantastic tool for promotion for many types of business, but creating one is not for the faint of heart.
It’s best to start with a clear idea of what you want your brochure to say. Any marketing or promotional activity comes with a budget, so it’s careful not to let a lean, focussed brochure turn into something bloated and expensive. Looking at brochures for similar businesses can be a good start, as it will give you an idea of what is achievable.
Having an in-house graphic designer will be a huge asset, but if you’re a small to medium enterprise, it may be worth factoring in the cost of design as well as the printing. Your catalogue is an advertisement for your company; it will speak volumes about you, so it’s not worth the risk leaving it to someone with a passing knowledge of Photoshop and a slender grasp of the principles of design. Having a professional handle it can pay for itself in terms of increased sales and interest in your company.
However, there is one area where it’s possible to make savings – the actualy catalogue printing run itself. A reputable pint shop will be willing to discuss your needs and be honest about what you can expect for your budget. They should also be able to show you examples of their work, better informing you on your decision to use them.
At Minuteman Press, we don’t just specialise in catalogue printing – we can handle anything from flyers to banners, and all for a low price. We use the latest in digital printing technology, so your catalogue will look just as good in your hand as it does on screen. Call into one of our many shops around Australia and discuss your catalogue with one of our print experts.