Epsom’s short-run label printer hits Aussie market

Epsom has launched its new short-run label printer to the Australian market after unveiling it to the world at Ipex 2010. The Epsom SurePress L-4033A is an inkjet printer and will go head to head with its competitor’s similar product offerings, including those from HP Indigo and Xeikon, but at a lower price due to a reduced capital and consumables cost.

As Craig Heckenberg, business unit manager at Epson Australia explained:

"Our customers are label converters, commercial printers and digital production centres that are moving into the short-run label segment for the first time or are looking to make their operations more efficient and profitable."

The SurePress L-4033A can print at speeds of five metres per minute and uses inkjet technology which sets it apart from HP ,the current short-run labels market leader, which relies on ‘Electroink' used in its production digital devices. Xeikon uses toner-based technology for its short-run label printers.

The machine’s 15 six-colour inkjet heads can produce high colour quality, sharper detail and smoother tonal graduations. It makes it ideal for all sorts of label printing jobs such as address labels which would complement projects such as catalogue printing for small direct mail campaigns.

According to Heckenberg, SurePress is an

"inkjet that doesn’t look like inkjet"

and added

“People say that the gradation that the press provides is the best they have seen thanks to the variable drop size."

Epsom Australia's printing headquarters are in Sydney, with offices around the country, including Brisbane, Adelaide, Perth and Melbourne’s Malvern near Prahran.

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