Funding approved for food and wine events in Victoria's High Country
February 15, 2012 by Robyn
It was recently announced that the government has approved $50,000 worth of funding for food and wine events in Victoria's High Country. This money has been handed out in order to encourage people to visit the area. Tourism experts believe that these events will draw in tourists as well as locals from areas such as Braeside.
Victoria's High Country is known to have some of the best food and wine growing regions in Australia. Due to this, many people are interested in seeing the area in person. In fact, experts have noted that agriculture tourism is now on the rise. Many like to spend their weekends at vineyards for lunch or wine tastings.
Some of this funding is to be used to implement a marketing strategy. There are several marketing methods that farms use to draw in customers. One of the easiest and most affordable methods of marketing is to use printing services. For example, farms could print out brochures. These brochures can then be left at stores, visitor centers and travel agents. More traditional forms of advertising can also be used.
Another method of increasing interest in this area is hosting specific food and wine events. Food and wine festivals are held all over Australia. The most popular events usually have thousands of visitors. More visitors to this area will benefit the entire region as visitors spend money on other attractions, souvenirs and essentials such as petrol and convenience store goods.