Home sales figures drop in Victoria
March 6, 2012 by Mark
Fresh data has indicated that new home sales in the Victoria region are in a free fall. This is despite the fact that there are plans to build new apartment complexes in Melbourne. These figures relate to big cities like Melbourne as well as smaller townships such as Hawthorn.
There are a number of reasons why people may be opting not to buy a home in the current economic situation. Australia has recovered well from the global recession. As a result, the country has a high dollar and high real estate prices. The average investor may not believe that homes are not affordably priced.
Real estate companies can make the most out of this dire situation by advertising their more attractive, affordable properties. This will draw in first-time home buyers and families. While selling high end homes is desirable, it is not realistic to hope to sell them on a regular basis.
There are a few different ways that real estate companies can market their properties. The simplest is using printing services to create flyers. These flyers can be placed on the window of the store and mailed out to customers. The more potential buyers see this type of promotional material, the more likely they are to feel like buying a house is achievable. If this type of marketing campaign is consistent, real estate agents will find that their sales do not fall as dramatically in the off season or during economic downturns.