New South Wales
New South Wales (NSW) is Australia’s most populous state, where Captain James Cook first landed at Botany Bay in 1788, and which was settled as a British penal colony in the rough-and-tumble days of the early 19th century.
Things have changed since then, of course. Now, the houses of the rich, fortunate and sometimes famous look out at the magnificence of Sydney Harbour and at the iconic Sydney Opera House with its white, sail-like roofline. The Harbour Bridge, fondly known as ‘the coat-hangar’, was built in response to the Great Depression, but now symbolises Sydney’s rise as a great city of the world.
The history of Sydney is reflected in this, its architecture and its older winding and narrow streets, and even in the edginess of its lifestyle; and the celebration of edginess continues with the annual Gay Mardi Gras, now an international event. With Sydney as the hub of Australian commercial life, print companies are kept very busy indeed from event to event and season to season. Minuteman franchises are well represented in areas such as Penrith, Artarmon on the North Shore and Baulkham Hills in the north-west. They augment new industries such as information technology, which are fast growing and largely centred in Sydney.
The NSW climate varies from temperate in the south, where it borders Victoria, to subtropical, where it borders Queensland to the north. As in most of Australia, the New South Wales population largely hugs the coastline – the land of countless postcard moments. Australians and international tourists flock to Byron Bay every year to wrap themselves in sarongs, and then to the Blue Mountains, which skirt the coastal plain, for the short skiing season. Tourism, after all, is growing and being promoted in New South Wales, from which brochure, postcard and producers of general print material inevitably benefit.