Qantas Strikes Affect Australian Tourism

Industry experts believe that the on-going Qantas strikes will have a damaging effect on Australian tourism. This is because Australians are fearful that their flights will be grounded. In order to avoid this, many Australians are choosing to stay home this summer.

Tourism vendors are thankful that this strike has not occurred during Christmas time. However, bookings during the Christmas period have dropped by approximately 5-10%. Hotel and hire car bookings have also dropped.

Many people are concerned that this strike will give taint Australia's image overseas. If visitors to the country are spending their holiday waiting around at the airport as opposed to sightseeing, they will not be impressed. As word of mouth advertising brings a lot of tourism into Australia, this is a major concern for industry insiders.

Once the strike has been resolved the travel industry will need to win customers back. One way of doing this is by launching a marketing campaign. Travel agents should consider using printing services to print out flyers with special deals listed on them. These flyers can be handed out in the city and in suburbs such as Peakhurst. Having a good marketing campaign will be essential to getting sales back up to pre-strike levels.

Thankfully, Australia will always be a popular tourist destination. However, issues such as the Qantas strike and the strong Australian dollar will affect the way people travel. Due to this the travel industry must look for new and creative ways to market their product to potential customers.