Victoria is Australia’s second most populous State, fast catching up with New South Wales. Although the smallest mainland State in area, it has the greatest population density, and most of the population lives in Melbourne, the capital. Melbourne boasts some of the best in nineteenth century architecture, having been a haven for highly skilled craftsmen during the gold rush of the late 1800s. It still has a much-envied lifestyle, and currently ranks second in the world’s ‘most liveable city’ listing.
Further down the coast, the Great Ocean Road travels along a panoramic coastline. Both by the coast and inland are vineyards that produce some pretty impressive wines in amongst some pretty impressive scenery. The Victorian Alps provide excellent Winter skiing, while swimming and surfing are a must during a very warm Summer season.
The spiritual home of Australian Rules Football, which itself descends circuitously from Gaelic football and whose fans are fearsome fanatics, Victoria is nonetheless also regarded as the intellectual State and has a strong leaning towards the Arts. Melbourne’s inner suburbs have experienced a dynamic resurgence in past decades – now older working class Australians and migrant communities, students and young professionals live amongst the warehouses and print companies of Abbotsford, Thornbury and Essendon, or the docks of Port Melbourne. Tourists and the burgeoning population alike enjoy the café lifestyle of inner Melbourne, as well as the laneways where edgy graffiti and a haunting, raffish beauty have become an international byword. Postcard production has much to draw from for inspiration; a growing population provides a strong demand for printing services.
Further afield, Melbourne’s middle and outer suburbs, such as Narre Warren and Heathmont, or the beachside suburbs Seaford and Moorabbin, also boast a busy and sophisticated population which keeps the Minuteman providers of brochures, digital printing and posters very busy.