Highlights galore at City’s new look Christmas festival

November 10, 2017 by  

Melbourne City will come alive with renewed festive flair for the staging of this year’s Christmas festival.

Lord Mayor Robert Doyle AC has just announced a new look festival that will virtually transform Federation Square and city laneways for a full month as part of this year’s celebrations.

He said there will be many yuletide highlights, including an illuminated LED Christmas tree standing 16 metres high in the centre of Federation Square, lush wonderland laneways and an augmented reality app. He added:

“This year, visitors will be taken on a uniquely Melbourne journey that starts and ends at St Paul’s Court in Federation Square which will be transformed into a magical Christmas wonderland.”

Visitors will also enjoy Santa’s Lil Helper app which will take them on a unique augmented reality experience that, according to the Lord Mayor, will transform a number of city sites including Federation Square, Howey Place and Degraves Street into Christmas scenes.

Christmas projections, which have proven popular in previous years, will return with animations focused on preparations for the big day by Santa and his helpers.

Lord Mayor Doyle said a record $5.4m was being invested to make the 2017 Christmas festival, to be held from November 24 to December 25, the best on record, as well as to buoy festive trade for local businesses. This will be in addition to the usual Christmas flyer and brochure printing.