Catalogue initiative to help shine light on startups

November 13, 2017 by  

The creation of a Startup Photo Library is set to provide Melbourne, Victoria’s startup community with an extraordinary new tool to gain greater exposure and recognition.

In a joint move by ‘That Start Up Show’, a local and live comedy talk show, and the City of Melbourne a new catalogue featuring stock images has been put together to help showcase the city’s startups on a worldwide stage.

The images are fully accessible and the entrepreneurial and innovation community are also able to share, use and contribute to the catalogue, subject to several conditions.

Councillor Susan Riley, Chair of the Small Business, Retail and Hospital committee, said the startup library will give Melbourne an opportunity to showcase its startup community.

“It will highlight key aspects of Melbourne’s startup community including co-working spaces, biotech, city life, makers, accelerators, diversity, media tech, laneways and coffee culture.”

Cr. Riley said undertaking the initiative with ‘That Start Up Show’, which is a web series that focuses on the fast-moving Australian entrepreneurial boom together with the culture encompassing it, is ideal.

The show’s co-founder and CEO Anna Reeves said the library provided a vital resource for all startup businesses to highlight their work, adding:

“Visibility of the different faces of entrepreneurship is critical to the development of a strong, diverse and inclusive startup ecosystem.”

The catalogue is expected to complement popular marketing strategies such as flyer and brochure printing.

The library can be accessed via the City of Melbourne website.