Caringbah supermarket introduces low-sensory shopping

October 8, 2018 by  

The Caringbah store of a major Australian supermarket chain has joined the roll out of its ‘Quiet Hour’ initiative.

Now in its second month as part of the program, the Coles store in Willarong Road is providing a low-sensory, once-a-week shopping experience between 10:30 am and 11:30 am each Tuesday.

The Quiet Hour program was created together Autism Spectrum Australia and aims to those customers on the autism spectrum. Coles began introducing Quiet Hours in 20 of its NSW stores last November and says it has been receiving highly positive feedback about the effort. Supermarkets often advertise their products and programs with the aid of flyer printing services.

Coles NSW General Manager told the St George & Sutherland Shire Leader the chain has been working to make its outlets more responsive to community needs. She commented,

“We’re thrilled to make Quiet Hour more accessible for our customers and help make a difference to their shopping experience at Coles.”

To prepare staff for the Quiet Hour, they must undertake special training on how to create a low-sensory experience and how to respond to those with autism. The company’s in-store Coles Radio broadcast is turned down to its lowest volume, as are register and scanner sounds. Lights are dimmed to half brightness and obstacles such as stock trolleys removed from the floor.