Grow with help from your printing company in Perth

November 3, 2018 by  

Perth is home to some 14,000 businesses and enjoys more hours of sunshine than any other Australian capital city. It is estimated that put together, the businesses within the city of Perth contribute over $80bn to the economy.

It’s a city full of opportunities to grow your business, but marketing is essential for growth, and understanding and identifying the best marketing tools for your business will ensure you reach the right people. You might be surprised to discover that in addition to printed products, your printing company offers a wide range of marketing services to complement its traditional offerings. Marketing services, including direct mail, lead generation, list acquisition and strategic consulting are available:

Strategic consulting

Your printing company in Perth has the experience and expertise to offer essential advice regarding business goals and the future direction of marketing efforts. Marketing strategies that trigger business growth can be identified as part of a fully integrated plan.

A customised and tailored plan can be developed utilising traditional printed materials, direct mail advertising, promotional products and web design. Developing an overall plan will ensure your marketing budget is used to maximum effect.

Direct mail services and list acquisition

An effective way of reaching new customers is through direct mail. Your professional printing team can design, create and produce cost-effective direct mail services. Variable data services are available in conjunction with a direct mail campaign. Each piece of direct mail can be customised to suit individual customers.

List acquisition services are also available to help you target specific ages, incomes, or household numbers. Reaching your target audience is possible with the assistance of your printing company, which will create, optimise, customise and maintain your mailing list.

Lead generation

High-quality tailored lead generation techniques are available. Your printing company has access to software tools and knowledge that will streamline your marketing practices. By utilising lead generation services, you can capture and stimulate interest in your product or service for the purpose of developing sales. Targeted leads will help you reach your market, cut through the noise and build relationships with your customers.

Personalised URLs

In addition to targeted direct mail services your printing company can help set up personalised URLs (PURLs) to create an unique experience for each member of your target audience. Using a PURL gives you the opportunity to track each customer’s activity and update key data on each visitor.

The options for marketing your business can be overwhelming, but through consultation with your printing company,you can identify the most effective marketing strategies for your business. When you are ready to grow your business, your printing company in Perth will support you with expert advice, marketing services and printed products.

Working closely with your printing company will ensure the best use of your marketing budget. You will feel supported from the development of your initial strategy through to execution and implementation. Your printing company in Perth is truly a one-stop shop for everything you need to help your business thrive.


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