Ambitious expansion plans for Japanese fashion retailer

September 10, 2018 by  

Hundreds queued in downtown Perth as world famous Japanese clothing retailer Uniqlo opened its first store in Western Australia recently.

The crowds gathered from 8am in lines over 250 metres long as people from across the city hoped to be among the first visitors to the Uniqlo’s new Plaza Arcade, Murray Street location. Anticipation had been building for over seven months since the company first announced the construction of its fifteenth Australian store. With the first 1000 attendees who spent over $100 receiving a free gift bag extra store staff were on hand to oversee the 10am opening.

The company’s Australian chief operating officer, Kenji Tsuji, was on hand to witness the event. He said:

“We’ve been growing our Australian operations steadily since opening in Melbourne in 2014.”

Uniqlo’s new two-level store, expected to create 130 new jobs, offers the company’s own brand of low cost clothing and accessories for men, women and children. Retailers often communicate openings and sales to customers with the assistance of graphic design firms and banner printing services.

Uniqlo dates its history back to 1949 as a men’s clothing store. It began offering unisex apparel in the 1980s before beginning its rapid global expansion in the late 1990s. It now operates stores in most major cities including New York, Berlin and London.