Board game launched at Beef Australia 2018

June 4, 2018 by  

The city of Rockhampton is just a 75-minute flight from Brisbane or the Sunshine Coast and was worth the trip for anyone interested in beef cattle during the Beef Australia 2018 Expo, which was held from May 6 to 12.

With over 4,500 cattle on show from more than 30 breeds, and over 500 businesses showcasing their products and innovations, serious cattlemen may have overlooked the ‘Cattle Baron – a game of high steaks’ board game, but it no doubt caught the eye of casual visitors.

‘Cattle Baron’ puts each player in charge of their own cattle property. Players have to make decisions about improving their herd and maintaining their property, but must also contend with the vagaries of the weather and the markets. The board game was developed by two Australian journalists, Jon Condon and James Nason, who specialise in rural media and especially beef industry news. They hoped that it would help the broader community understand how the beef industry works and how important food production is to society while having an entertaining game as a family.

A total of $10,000 was raised for the Royal Flying Doctor Service when the first copy of the game was auctioned at the Australian Wagyu Association conference in Mackay on May 3.

Copies of ‘Cattle Baron’ would make suitable corporate gifts for beef-related businesses and can be purchased online.