How is digital printing different?

Digital printing is a phrase often heard, but lots of people not involved in the printing industry may not understand exactly what it is and what it can do for your business.

In a nutshell, it’s a natural evolution of traditional printing methods. As businesses turn to computers to design posters, brochures and catalogs, print shops needed a way to keep up with emerging technology. Digital printing is a way of transferring the pin-sharp image on your computer to a pin-sharp poster or banner. It does away with more traditional methods of printing, such as letterpress, flexography and lithography, as it does not require the use of printing plates. Most businesses will have a digital printer, such as a laser or inkjet printer, but this is a world away from what the professionals can offer.

Perhaps surprisingly, digital printing has a higher cost-per-print than traditional methods, but this is offset by the time and resources taken up by the different technical steps used in producing printing plates. It also means that the turnaround for a print run is drastically shortened – here at Minuteman Press, we pride ourselves on always delivering a print job on time and at the highest quality. Nevertheless, digital printing is on the brink of taking over traditional presses in its ability to produce large print runs for a business at a low cost.

Time and money aren’t the only advantages offered by digital printing. It’s now easier than ever to personalize your office stationery, or even design a logo for your business and have it included as a letterhead for that professional touch. Your print shop can even adjust your image for you – the cutting edge equipment used means that your designs can come out on paper exactly as they look on the screen. Digital printing is another way that you can take advantage of your local print shop’s knowledge and expertise.