Events partnership boosts diversity

July 17, 2017 by  

An African Music and Cultural Festival, a harmony celebration and a Japanese festival during the summer are the City of Melbourne’s latest successful applicants for its Events Partnership Programme.

The programme’s latest round is set to fund 22 events, according to Lord Mayor Robert Doyle, who described the city as the “events capital”.

Lord Mayor Doyle said the events held help celebrate a vast number of diverse cultures and groups that make up the city, right from East to West Melbourne. He said:

“Over the past 10 years our Events Partnership Programme has contributed more than $7m in cash sponsorship for more than 500 events which draw people into our city and support our economy.”

Deborah Stahle, who founded Nite Art and received sponsorship in the initiative’s last round of funding, said the programme was extremely important in promoting creative and unique events across Melbourne.

Organisers of each event use a number of marketing services to advertise their events, with banner printing, flyers and brochures among the common strategies.

Stahle said that in addition to the support and funding, the programme has provided an opportunity for the events to evolve their relationships, programmes and collaborations.

The Event Partnership Programme’s next round is now open and Lord Mayor Doyle urged applications from events to be held between January 1 and June 30, 2018 to apply.

Information sessions will be held tomorrow (July 18) and next Monday (July 24) at Council House Two.