Marketing on a budget explained in Melbourne this week

April 22, 2013 by  

Businesses looking to promote themselves on a small budget can get inspiration from two expert speakers tomorrow.

The Victorian branch of the International Association of Business Communicators is holding a seminar on promoting big ideas on a small budget in central Melbourne.
The seminar will feature two speakers who have both put their promotional skills to the test.

The first, Loren O’Keeffe, started a campaign to find her brother after he went missing in 2011. As well as setting up a website for her "Dan Come Home" campaign, she has also used techniques such as poster printing to spread the word on a limited budget.

The second speaker is Lyn Swinburne, who founded Breast Cancer Network Australia. The network has grown from a home-based project to a major country-wide organisation which provides resources and support for people with breast cancer and for their families.

The seminar will show how imagination, passion and creative thinking can help create exciting marketing campaigns that will get results.

The event is an ideal opportunity for entrepreneurs from Abbotsford to learn some new promotion methods that will not break the bank. Business owners can also find out how they can utilise more traditional techniques such as flyer printing to get the best results. Networking with other business owners will also be on the agenda.

The event is being held at the Melbourne Conference and Training Centre in Collins Street from 6pm until 8pm. For more information, or to register, visit the International Association of Business Communicators website.