Melbourne press club told of print media future

December 31, 2012 by  

According to a recent report in the Sydney Morning Herald, Kim Williams, the chief executive of News Ltd, told a gathering at the Melbourne Press Club that printed newspapers were not going to die in the near future.

“I would say there’s much more cause for hope than for pessimism.”

Mr Williams said.

He told the Press Club that News Limited is currently selling eleven million newspapers each week, which indicates people still value them. This is good news for brochure printers and other printing companies who profit from poster printing and related components of print advertising.

Mr Williams said that journalists entering the workforce, and older journalists able to adapt to changing conditions were “inventing the future of journalism”. They are taking part in the future by blogging and making television appearances, as well as continuing with newspaper journalism.

The Press Club lunch assembly heard that many people held digital technology responsible for declining newspaper sales. The new technology was really increasing readers’ demand for images and words that help them to understand the world. Mr Williams said that consumers and the media outlets would benefit from charging for online journalism because it would be responsible for producing a superior product.

Mr Williams also spoke of the rivalry between News Limited and its smaller competitor, Fairfax. In response to a question on whether Fairfax’s The Age newspaper would survive, Mr Williams said that competition between the two companies would always be an advantage for consumers. News Limited and Fairfax have both recently trimmed hundreds of journalists from their papers.