Northern Beaches gains new visual identity

August 11, 2017 by  

Following six months of research and broad-scale community consultation, the Northern Beaches Council’s new visual identity has been revealed.

According to Chief Executive Officer Mark Ferguson, the Council’s new identity reflects the local community’s shared vision of what the area has to offer. He said:

“Our new identity was developed by the community for the community and echoes the charm and extraordinary nature of the Northern Beaches.”

Ferguson explained that common themes that emerged throughout the consultation process with residents from Brookvale and throughout the Northern Beaches included thriving and vibrant villages, a collaborative community and a genuine love for the area’s natural environment.

The type of graphic designs to be included in the new visual identity were finalised following online exercises, pop-ups, interviews and workshops conducted with almost 2,000 local representatives incorporating everyone from businesses and residents, to Indigenous representatives and Implementation Advisory Group (IAG) members, according to Ferguson.

Area resident Penny Philpott said:

“We were really listened to and the designs are fantastic concepts that represent everything we’re about – the movement, the friendliness of what we are. It represents us.”

Implementation Advisory Group Chairperson Jean Hay said the consultation process paid off.

Signs and other marketing tools featuring the new identity are going to be gradually rolled out throughout the area, as well as through Council’s communication and operations channels.

Hay said the new identity was created in keeping with Council’s information and digital architecture.