Penrith residents to name new Nepean River bridge

July 10, 2018 by  

The New South Wales state government has called on Penrith residents to come up with their best ideas for naming a new pedestrian bridge spanning the local Nepean River.

Local Member of Parliament Stuart Ayres encouraged locals to:

“…think about names which best describe the bridge, including… names which have geographical, historical, community or Aboriginal significance.”

Campaigns such as these are often promoted within communities by using custom letterheads from specialty stationery printers.

Construction of the $49m pedestrian and cyclist bridge has been described as a “challenge” by its builders. Due to the steep banks of the Nepean River developer Seymour Whyte is using a groundbreaking, bespoke method to put the bridge in place. Most sections of the bridge are being fabricated at a workshop before being welded together on site and then craned into the water in slices weighing up to 50 tonnes. Nevertheless, the November 2018 deadline for the opening of the bridge is expected to be met.

The naming of the bridge may too prove interesting. Recent public relations campaigns in which the naming of projects has been left to the community has often led to humorous, if sometimes unworkable results. Perhaps the best known example is the British Antarctic Survey submarine ‘Boaty McBoatface’, a name originally intended for a leading research vessel but disallowed by the polling review team.