Plans to boost CBD’s economy after dark

May 28, 2018 by  

Poster printing to advertise a wider range of evening events and activities could be on the rise, following a Council initiative aimed at transforming Campbelltown’s central business district into a top nighttime destination.

Campbelltown City Council has enlisted the support of Deloitte consulting firm to look at ways to increase Queen Street’s evening economy.

The move represents a positive step towards extending the daily frenzy of activity in the central hub into the night, which, according to council representatives, is currently in need of improvement.

Mayor George Brticevic is confident such a transformation is possible and would not only provide a boost to the local economy but also create a great place for night owls to step out and enjoy what the city has to offer.

He likened Campbelltown to Melbourne in the 1980s when few people lived in the CBD, and said the key to creating a fruitful and successful evening economy was by expanding its population. He explained:

“No one lived in Melbourne’s CBD at that time but the government wanted to revive it and make it a vibrant place.

“People that think Queen Street can be revived without people living in Queen Street are mistaken. Melbourne shows that you need (population) density.”

Cr. Brticevic’s vision of a bustling nighttime CBD in Campbelltown includes a new library with late opening hours, as well as a tech hub and possibly a new vertical university campus.