Impress your customer with quality POS printing

It’s no secret that spending time getting your point of sale (POS) printing right can do a lot to showcase your services and products. In fact, you could go so far as to say that it is a personal statement about your company – and so deserves lots of attention.

Your POS marketing materials are all about making the best impression possible to your customers, and getting your corporate message across to them. If your marketing budget doesn’t quite stretch to employing the services of a graphic designer, you may well be taking on the design duties yourself. If so, time spent studying some of the main principles of typefaces, page layout and logo creation will be well spent. Your POS materials should be eye-catching for only the right reasons, and original. Slavishly copying someone else’s work will at best annoy your customers, and at worst, attract a lawsuit.

Before setting out to design your POS, it’s worth speaking to your local print shop first. Apart from making sure that any digital files you give to him are in the correct format, your printer may be able to help you with some aspects of your design. A reputable printer will have lots of experience in POS printing and design, and will have a good idea of what works and what doesn’t. Furthermore, he will be able to show you a portfolio of his work, which can help to inspire you if you have a creative block.

We have a huge amount of POS printing expertise here at Minuteman Press, so we’re well placed to help you make your marketing vision a reality. What’s more, with plenty of print shops in provinces across Australia, we can really help your POS printing make a great impression on your customers.