What do print shops do?

Printing is straightforward, right? You put some paper into one end of the printer, press a button, and your prints come out the other end. What’s the big deal? Anyone with experience of working in print shops would be able to tell you exactly why it’s not as straightforward as you might think.

For a start, many printers use offset printing. This involves transferring ink from a plate onto rubber. The ink is then transferred to the printing surface. When used with the lithographic process, the plate carrying the image is fed ink from a roller.

However, the march of technology is unstoppable, and digital printing is fast becoming the norm for many print shops. Whilst this process was originally more expensive, the cost has fallen over time and now compares favourably with traditional methods. It also has other advantages too; apart from being less labor intensive, it allows for short turnaround times and the image can be modified with each impression.

It has also meant that print shops can now work more closely with their customers. It’s always worthwhile talking directly with your printer to discuss your needs. If you’re unable to talk afce to face, then you can email the poster, flyer or brochure that you want printing or discuss requirements over the phone. As many monitors are not calibrated professionaly, what you see on screen usually doesn’t match the printed image exactly. However, professional print shops can help you with this – they can adjust your image to your needs, and easily print off a proof copy for your approval. Any modifications can then be carried out and good print shops should offer to do this.

At Minuteman Press, we have lots of print shops all over Australia – it’s never been easier to talk to an expert printer and benefit for help and advice. What’s more, as we use the latest in digital printing technology, we can deliver results that are second to none for a price to suit your budget.