Reducing your printing services budget

Part of any marketing strategy is to make your company stand out from the competition. If there is something unique about it, or if it offers a level of service that your rivals can’t hope to match, it’s something to play up. This is why it’s crucial to use printing services that can help you realise your marketing vision, no matter how unique it may be.

Any marketing campaign should have a management process. Although each campaign is different, there will be an evaluation phase, a period of designing your marketing materials and recommending them, followed by a deployment phase. All this will be done to a budget – even huge corporations will have one, albeit much bigger than your average SME – and so an overall reduction in the cost of your print run is always a factor. However, by viewing this aspect of your budget purely as reducing the number of posters or flyers printed, then you are in danger of missing the big picture. By employing reputable printing services, you may not have to weigh quality against quantity.

Digital printing may sound expensive. In fact, when it first came out, it was. Nowadays, it can compete favourably against traditional offset printing when it comes to quality and price. There is also the added advantage that you can bring your own designs along to be printed. This gives you the opportunity to design any brochures, posters or catalogues in-house, and avoid the expense of outsourcing it to a graphic designer.

With Minuteman Press printing services, we employ the latest technology in digital printing for the best possible results. With lots of print shops across Australia, it’s easy for you to call in and discuss your marketing campaign with us – we can help you bring the next big push for your business' printing services within your budget.