Push to promote local businesses

March 20, 2014 by  

Shoppers in Caulfield are being urged to think about using their local shops more, rather than heading for shopping malls or elsewhere.

The Glen Eira City Council has launched a Think Local First campaign to encourage people to utilise their local facilities. The campaign, run by the council’s Business Development team, aims to get customers to use small independent outlets rather than large shopping centres or buying goods online.

Lynda Bredin, who works for the council as a manager of business development, said the campaign was designed to show what a wide range of services and products local businesses could provide. She said:

"There is a lot to value and love about shopping locally including convenience; variety; the individual and unique personal experience small business can offer; and the rich connection we can build with our community.”

Bredin said the scheme offered a chance for companies to work together to promote a message to their community and was already being well supported by Glen Eira businesses.

Caulfield companies can get involved with the project by getting in touch with the council and accessing the range of marketing tools that have been developed to promote the initiative. It includes stickers and logos that could be added to poster printing, stationery printing, or even postcard printing featuring a company’s own logo and contact details.

For more information, contact the council’s Business Development team.