Raw Materials Constraints Lead to Rising Ink Prices

June 12, 2011 by  

Constraints on the raw materials of printer inks are leading to rising ink prices. Increasing government regulation, environmental considerations and reduced access to feedstock are causing certain colours including violet, whites, greens and reds to become considerably more expensive. In some cases, costs have raised by 30%.

Reports from the United States National Association of Printing Ink Manufacturers (NAPIM) suggest that the decreasing availability of printing ink raw material and increasing costs are set to continue throughout 2011.

For businesses, this means that decisions surrounding catalog printing, postcard printing and business card printing may need to be reconsidered and innovative solutions may need to be found to communicate marketing messages to target audiences. Rather than printing in-house, the use of specialist printing companies to undertake marketing materials printing may ensure that printed materials such as flyers and brochures remain a cost effective weapon in the business marketing armory.

Another option for businesses to compensate for rising ink prices is to use the internet and web tools to create online catalogs and magazines. Real estate agent, LJ Hooker Seaford, utilises the capabilities of e-magazines to highlight current sales and rental properties. The e-magazine available from LJ Hooker Seaford’s website allows readers to open a booklet type interface and click and turn pages as if reading a printed magazine. The e-magazine is environmentally friendly and can be updated on a regular basis. This does of course mean the added difficulty of getting a person to the site in the first place and removes the opportunity where printed materials are picked up or passed around.

Rising printing ink costs mean that businesses may need to re-consider their printing budget, although printed materials such as business cards and brochures will remain an important component of business marketing.

Comments