Re-Inventing the Business Card for the Digital Age

June 11, 2011 by  

In the 20th Century, business cards were a sure sign that you had made it. That 3.5 by 2 inch cardboard rectangle contained all the information needed for anyone to make contact with you: address, fax, phone and pager numbers. As email and Smartphones took over, did the need for business cards die?

Some commentators believe that the business card is following the pager, letter and fax into the history books. Others say reports that the business card is dead are exaggerated.

There is still an extremely important role for the business card to play in the 21st Century business world, whilst potential business partners still need to exchange contact details. Rather than being a humble 3.5 by 2 inch piece of card, the re-invented business card can share details of websites, Facebook, Twitter and Linkedin accounts as well as traditional details like address, phone numbers and email address. Digital business cards can be hosted via a Twitter account, attached email messages or swapped between smartphones using apps such as Bump, BeamMe and SnapDat.

Penrith Valley Chamber of Commerce uses screen-sized (270 x 100 pixels) business cards to highlight advertisers and supporters of the Chamber. Like their card-based forefather each digital business card reflects a unique corporate identity. The advantage of the screen based cards is that a simple click takes the viewer through to a larger information page with the ability to directly contact the business via email.

Whether it’s cardboard or digital, the business card remains an important tool in the marketing of business.