Spot of humour to drive home safety message

December 15, 2017 by  

Gladesville residents will be among many Sydney drivers being invited to pick up a free safety calendar in 2018.

A group of councils in Northern Sydney have worked on the joint initiative, which was unveiled recently. Its aim is to use the calendars as promotional products to spread serious safety messages using a mix of humour and retro images.

Lisa Pears, Safety Officer for the City of Ryde, praised the innovative calendar, which she says will bring a stylish and fresh approach to debates over road safety rules.

Facts such as dry and wet conditions, times of impact, speed and braking are also listed within the pages of the calendar, as well as emergency contact numbers and information on the use of mobile phones.

Pears said each month will feature a different topic ranging from Roundabouts and Sharing the Road to Floodwater Dangers and Life in the Bus Lane. She added:

“Using humour is a powerful way to engage with an audience. We saw how people responded to this approach last year when copies of the 2017 calendar were snatched up by the public.”

She said the campaign was adopted to help modify people’s behaviour on the road by using old-fashioned courtesy, style and humour.

Participating councils included Ryde, Willoughby, North Sydney, Northern Beaches, Lane Cove, Ku-ring-gai, and Hornsby.

The free calendars are available from Customer Service, Council Libraries, and a number of community locations.